Tesla has unveiled more affordable versions of its Model S sedan and Model X SUV in the United States. These new “standard range” models are priced at $78,490 (PKR 22.4 million) and $88,490 (PKR 25.3 million), respectively, marking a roughly 10 per cent reduction from the previous lowest-priced options. The company aims to boost sales by focusing on cost reduction.
The new models will be available for delivery between September and October 2023. They come with a standard “pearly white” exterior and an all-black interior, while other colour choices will come at an additional cost.
The updated Model S offers a driving range of up to 320 miles (515 km), which is lower than the existing basic and performance versions, which provide up to 405 miles and 396 miles of range, respectively. Similarly, the new Model X SUV boasts a range of up to 269 miles, falling short of the basic and performance versions that offer up to 348 miles and 333 miles of range, respectively.
Tesla’s focus on price cuts and cost efficiency is evident in its consistent efforts to reduce prices in various markets. By doing so, the company aims to remain competitive and navigate economic uncertainties. In China, the company has recently lowered prices for its Model Y long-range and performance variants.
This strategic move coincides with Tesla’s upcoming releases, including the long-anticipated Cybertruck and the completion of a manufacturing plant in Mexico. The latter is dedicated to producing a mass-market electric vehicle, which will serve as the foundation for a robotaxi.
Although the Model S and Model X are some of Tesla’s earliest offerings, introduced in 2012, they have maintained premium pricing compared to the more budget-friendly Model 3 sedan and Model Y crossover. In the second quarter of this year, Tesla delivered 19,225 Model X and S vehicles, an increase from 16,162 vehicles delivered during the same period last year.
